Starting your own business presents many challenges as well as the potential for many rewards, and all of us know how important it is to have clear, concise information to make smart business decisions. Our goal is to share experiences about the dynamic, exciting small business community. Our economy depends on entrepreneurs like you and is counting on you to help expand the growing tradition of small business opportunities. Use these guides to help you as you navigate the world of entrepreneurship and grow your small business.


An Entrepreneur’s Personality


Now it’s time to assess whether you have what it takes to move from dreams to reality: an entrepreneur’s personal traits, commitment, and skill. Complete the questionnaires on the following pages and then make a plan for addressing those areas that you need to strengthen.

PERSONALITY: DO I HAVE WHAT IT TAKES?

Not Yet Sometimes Most Times Always

I am passionate about my goals.

I have a spirit of adventure.

I have a strong need to achieve.

I am self-confident.

I am a self-starter. (I stay focused on my plan.)

I am goal-oriented.

I am innovative, creative, and versatile.

I am persistent; I don’t give up easily.

I am hardworking and energetic.

I am a positive thinker.

I am willing to take initiative.

I am able and willing to commit myself.

How did you measure up? Where are your strong points? For those areas that you can’t answer “Always,” do you have a plan or strategy to work on achieving the needed skill set(s)?

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Forbes.com: Entrepreneurs and Small Business News and Information

Start-Up Toolkit


This series of guides on entrepreneurship has been developed just for you, a person who is thinking about starting a small business or who has made the commitment to start one. It is targeted to people who are considering starting a small business as well as small business owners who want to learn more about successful strategies and skills. We have worked with a team of small business owners like you to develop, write, and produce this series.

These guides contain a wealth of information on starting and running your business and also include activities, worksheets, self-assessments, glossaries, and valuable additional resources for you to consult along the way. Entrepreneurship is the process of organizing, managing, and assuming the risks and rewards of a business or enterprise. Most people see entrepreneurship as the opportunity to pursue the dream of working for themselves. For many, it's not always about the money, but rather, about the passion and the challenge. Are you ready?